For Movember, we challenge the traditional notions of "being a man".
We believe that being a man means embracing your strength, not just physically, but emotionally too. It's about understanding that real strength is found in vulnerability, in being open about your mental, physical, and emotional health.
We believe that being a man means embracing your strength, not just physically, but emotionally too. It's about understanding that real strength is found in vulnerability, in being open about your mental, physical, and emotional health.
Through this campaign, we harness the famous inside cultural phrase to spread the word
for what it actually takes to be a man.
علوم الرجاجيل مصطلح دارج انتشر بكثرة في السعودية في أوائل الألفينات ليعكس الردود المناسبة للكلام في المجالس الكبيرة -خاصةً في الرد على كبار السن من الرجال بمصطلحاتهم الغير مألوفة للعامة. ومنها انتشرت لتصبح أعم وتعكس الأفعال والصفات والتي يتناولها الرجال ويتسمون بها في مجالسهم حتى أصبحت معيار للرجولة
Head of Media Production: Mahmoud Bakheet
Creative Copywriter: Ahmed Abd-ElBary
Art Direction & Typography: Mahmoud Diab
Music, Sound Design & Mix: Esmail
Group Content Manager: Ahmed Ghanem
Brand Manager: Lamiaa Ameen
Motion Designer: Omar
Voiceover: Osaid
Client: Andalusia Health KSA
Creative Copywriter: Ahmed Abd-ElBary
Art Direction & Typography: Mahmoud Diab
Music, Sound Design & Mix: Esmail
Group Content Manager: Ahmed Ghanem
Brand Manager: Lamiaa Ameen
Motion Designer: Omar
Voiceover: Osaid
Client: Andalusia Health KSA
